The Internet of Things (IoT) refers to a network of smart software, sensors, and other devices that are connected via the internet and can send and receive data in real time. In the consumer world, IoT devices range from smart refrigerators and televisions to smart watches and cell phones. These devices continuously collect data, which can fuel the machine learning algorithms that make artificial intelligence (AI) smarter. These devices help to target ads, predict consumer behaviors, and much more.